CNBC Titans Procter & Gamble /

Only in America could two immigrants-an English candle-maker and an Irish soap-maker-create what would become the most powerful consumer goods company in history. In the 1830s, when William Procter and James Gamble founded the company that would bear their names, they could never have envisioned tha...

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Corporate Author: CNBC (Television network), Films for the Humanities & Sciences (Firm), Films Media Group.
Language: English
Published: New York, N.Y. : Films Media Group, [2011], c2011.
Subjects:
Notes: Encoded with permission for digital streaming by Films Media Group on December 24, 2011.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Online Access: Part of the Films on Demand collection.Click Here to Access Streaming Video.Normandale users only. Must be on campus or have valid library card to view video
Format: Electronic Video Videotape Videorecording Electronic Resource URL Resource
Summary: Only in America could two immigrants-an English candle-maker and an Irish soap-maker-create what would become the most powerful consumer goods company in history. In the 1830s, when William Procter and James Gamble founded the company that would bear their names, they could never have envisioned that one day their products would touch everything from babies' bottoms to ladies' eyebrows. With intimate interviews and unprecedented access to legendary former CEOs John Pepper and A.G. Lafley, as well as with chief executive Bob McDonald, CNBC pulls back the curtain for an inside look at Procter & Gamble. The 79-billion-dollar behemoth is often analyzed in the context of its popular brands, such as Pampers, Bounty, and Tide-but a recent strategy rethink suggests there's an advantage to branding Procter & Gamble itself.
Item Description: Encoded with permission for digital streaming by Films Media Group on December 24, 2011.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Physical Description: 1 streaming video file (44 min.) : sd., col., digital file.
Format: Mode of access: Internet.
System requirements: FOD playback platform.
Audience: 9 and up.
Access: Access requires authentication through Films on Demand.