CNBC Titans Herb Kelleher /

Southwest Airlines began as an obscure Texas company and grew into an industry giant-eventually flying more than a quarter of a million passengers around the U.S. on any given day. CNBC profiles Herb Kelleher, the co-founder and former CEO of Southwest and by many accounts still its heart and soul,...

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Corporate Author: CNBC (Television network), Films for the Humanities & Sciences (Firm), Films Media Group.
Language: English
Published: New York, N.Y. : Films Media Group, [2012], c2011.
Subjects:
Notes: Encoded with permission for digital streaming by Films Media Group on January 20, 2012.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Online Access: Part of the Films on Demand collection.Click Here to Access Streaming Video.Normandale users only. Must be on campus or have valid library card to view video
Format: Electronic Video Videotape Videorecording Electronic Resource URL Resource
Summary: Southwest Airlines began as an obscure Texas company and grew into an industry giant-eventually flying more than a quarter of a million passengers around the U.S. on any given day. CNBC profiles Herb Kelleher, the co-founder and former CEO of Southwest and by many accounts still its heart and soul, thanks to his "emeritus" status. Viewers learn how Kelleher grew the company from a small regional carrier with just four jets into an industry leader with a business model based on low fares, a no-frills aesthetic, and service that gave passengers "freedom to fly." A straight-talking iconoclast, Kelleher is reportedly adored by Southwest employees and respected on Wall Street. Furthermore, Southwest has an astounding 38 consecutive years of profitability, a record no other US airline can touch.
Item Description: Encoded with permission for digital streaming by Films Media Group on January 20, 2012.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Physical Description: 1 streaming video file (44 min.) : sd., col., digital file.
Format: Mode of access: Internet.
System requirements: FOD playback platform.
Audience: 9 & up.
Access: Access requires authentication through Films on Demand.