The New Age of Walmart

In 2004, CNBC's David Faber gave viewers an unprecedented look inside the world's largest retailer in The Age of Wal-Mart (item 39101). Following up five years later, Faber examines Walmart in a much different context - one shaped by increased criticism, an onslaught of lawsuits, and a plu...

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Corporate Author: CNBC (Television network), Films for the Humanities & Sciences (Firm), Films Media Group.
Language: English
Published: New York, N.Y. : Films Media Group, [2012], c2009.
Subjects:
Notes: Encoded with permission for digital streaming by Films Media Group on January 20, 2012.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Online Access: Part of the Films on Demand collection.Click Here to Access Streaming Video.Normandale users only. Must be on campus or have valid library card to view video
Format: Electronic Video Videotape Videorecording Electronic Resource URL Resource
Summary: In 2004, CNBC's David Faber gave viewers an unprecedented look inside the world's largest retailer in The Age of Wal-Mart (item 39101). Following up five years later, Faber examines Walmart in a much different context - one shaped by increased criticism, an onslaught of lawsuits, and a plummeting stock price, all of which have prompted a quest for re-invention among the highest levels of the company. This CNBC report describes Walmart's realization that it was losing eight percent of its customers due to bad publicity - and how it undertook an extreme makeover of its image and stores. Also explored in the video: political currents running counter to Walmart's low-cost business model, the retailer's growing presence in China, and the controversy over its ongoing U.S. expansion - which some communities have forestalled or even prohibited.
Item Description: Encoded with permission for digital streaming by Films Media Group on January 20, 2012.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Physical Description: 1 streaming video file (65 min.) : sd., col., digital file.
Format: Mode of access: Internet.
System requirements: FOD playback platform.
Audience: 6 & up.
Access: Access requires authentication through Films on Demand.