TEDTalks William McDonough, The Wisdom of Designing Cradle to Cradle /

Architect William McDonough believes that green design can prevent environmental disaster while also driving economic growth. He champions "cradle-to-cradle" design that considers the full life cycle of a product, from its creation with sustainable materials to a recycled afterlife. In thi...

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Corporate Author: Films for the Humanities & Sciences (Firm), Films Media Group., TED Conferences LLC.
Language: English
Published: New York, N.Y. : Films Media Group, [2012], c2007.
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Notes: Encoded with permission for digital streaming by Films Media Group on January 28, 2012.
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