TEDTalks William McDonough, The Wisdom of Designing Cradle to Cradle /

Architect William McDonough believes that green design can prevent environmental disaster while also driving economic growth. He champions "cradle-to-cradle" design that considers the full life cycle of a product, from its creation with sustainable materials to a recycled afterlife. In thi...

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Corporate Author: Films for the Humanities & Sciences (Firm), Films Media Group., TED Conferences LLC.
Language: English
Published: New York, N.Y. : Films Media Group, [2012], c2007.
Subjects:
Notes: Encoded with permission for digital streaming by Films Media Group on January 28, 2012.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Online Access: Part of the Films on Demand collection.Click Here to Access Streaming Video.Normandale users only. Must be on campus or have valid library card to view video
Format: Electronic Video Videotape Videorecording Electronic Resource URL Resource
Summary: Architect William McDonough believes that green design can prevent environmental disaster while also driving economic growth. He champions "cradle-to-cradle" design that considers the full life cycle of a product, from its creation with sustainable materials to a recycled afterlife. In this TEDTalk, McDonough asks what our buildings and products would look like if designers took into account "all children, all species, for all time." In the words of Time magazine: "His utopianism is grounded in a unified philosophy that - in demonstrable and practical ways - is changing the design of the world."
Item Description: Encoded with permission for digital streaming by Films Media Group on January 28, 2012.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Physical Description: 1 streaming video file (20 min.) : sd., col., digital file.
Format: Mode of access: Internet.
System requirements: FOD playback platform.
Audience: 6 & up.
Access: Access requires authentication through Films on Demand.