TEDTalks Johanna Blakley - Social Media and the End of Gender /

Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and female users outnumber male, Blakley explains what change...

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Corporate Author: Films for the Humanities & Sciences (Firm), Films Media Group., TED Conferences LLC.
Language: English
Published: New York, N.Y. : Films Media Group, [2012], c2011.
Subjects:
Notes: Encoded with permission for digital streaming by Films Media Group on October 07, 2012.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
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Summary: Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and female users outnumber male, Blakley explains what changes are in store for the future of media.
Item Description: Encoded with permission for digital streaming by Films Media Group on October 07, 2012.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Physical Description: 1 streaming video file (9 min.) : sd., col.
Format: Mode of access: Internet.
System requirements: FOD playback platform.
Audience: 9 & up.
Access: Access requires authentication through Films on Demand.